Overview
This is a logotype I developed before my university degree, for a Swedish company named "Återkraft".
The thought was to make a clean and calm feeling since the company offers treatments such as massage and aroma therapy.
The logotype is inspired by the lotus flower that has a symbolic meaning of purity and rebirth, and are commonly used in the wellness community. Furthermore, it has an abstract shape of a human in the middle since the focus for the company is the wellness of humans.
The Business card mockup is an example of the design in use.
My Role: Visual designer
Tools: Adobe Illustrator, Adobe InDesign
Tools: Adobe Illustrator, Adobe InDesign
