Overview
At my intership at Blinka Blå in Malmö, I worked with several social media campaigns for Sysav. Sysav is Skåne's waste joint stock company and is owned by 14 municipalities in Sweden. They receives, treats and recycles waste from households and industries in the areas. They also focus on sustainability, and therefore have several campaigns in the theme.
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Hållbara Presenter - a Christmas Campaign
I undertook the responsibility of bringing the 'Hållbara Presenter' campaign to life on social media by creating a brand-new Instagram account with a christmas theme. This initiative was all about promoting eco-friendly gift ideas.
Throughout December, I played a hands-on role, managing the account, planning, designing and posting content daily. I also got creative with the copywriting.
To add an extra layer of holiday cheer, I introduced animated stories every advent. The design maintained the campaign's graphic identity but with a special Christmas touch, drawing inspiration from the campaign's Christmas film from the previous year.
Instagram Posts
Instagram Stories
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Resterkocken - Competition about food made of leftovers
I took on the role of designing and managing the social media channels for the 'Resterkocken' campaign initiated by Sysav. This campaign engages school children in an annual competition where they are challenged to create meals from leftovers, promoting a sustainable approach to food.
Over a two-month period, I oversaw the campaign's social media accounts, designing and publishing posts on a weekly basis, while also being hands-on with the copywriting. From inspiring tips to lighthearted memes, I created a diverse range of content. The design seamlessly aligned with the campaign's graphic profile and design system.
Instagram Posts
Instagram Stories
